Our people are our greatest asset. We couldn’t do what we do without our staff, clients, collaborators, suppliers, colleagues and friends.

Leading Hand Design is a creative design and digital agency in Surry Hills, Sydney, comprising an exceptionally skilled team of world-class designers, illustrators, animators, motion graphic specialists, copywriters, and branding and strategy experts.

For 21 years we have delivered innovative design solutions to peak bodies, national and state government agencies, arts organisations, and large and small businesses across a diverse range of industries and categories.

Leading Hand Design has a strong reputation for creativity, reliability, personal service, reporting, accuracy in pricing, high standards and a commitment to each of our clients.

Our branded creative solutions are innovative, practical, cutting-edge, results-driven, great value and, most importantly, tailored to meet the needs and ambitions of our customers.

Take a look at what some of our clients have to say about working with us.

Learn more about our green thumbs at Leading Hand Design.

Our Team

Jamie Carroll
Jamie Carroll

Jamie Carroll

Creative Director

A graphic designer and marketer with more than 20 years industry experience. His role as a hands-on designer are supplemented with a wealth of experience in arts marketing, design planning, brand strategy, art direction, retail advertising, packaging, environmental signage and wayfinding, copywriting and print management.
LinkedIn Profile or jamie@leadinghand.com.au

Brett Osmond
Brett Osmond

Brett Osmond

Managing Director

The leader of our team, and a design, brand and digital expert. Brett has been at the forefront of arts marketing for 20 years. Combining a whole-business approach to strategy development and decision making has helped Brett implement high-performance strategies in digital marketing, graphic design and book publishing.
View LinkedIn Profile or brett@leadinghand.com.au

Jason Williams
Jason Williams

Jason Williams

Digital Director

Jason Williams has been at the forefront of digital innovation since 2000. His extensive knowledge encompasses user experience (UX) and user interface (UI) design in web development and web-app development, through to SEO, SEM, social media and website hosting solutions. Jason ensures Leading Hand delivers all types of technical projects from concept to completion along with ongoing support. View LinkedIn Profile or jason@leadinghand.com.au

Luke Cleland
Luke Cleland

Luke Cleland

Senior Designer

Luke is an accomplished and highly creative designer. He is a graduate of Shillington College of Graphic Design. Over the last two years he has worked on a number of large design projects at Leading Hand and developed a strong portfolio across print, outdoor and digital. luke@leadinghand.com.au

Jake Moody
Jake Moody

Jake Moody

Senior Designer

Jake is a graduate of Western Sydney University with a Bachelor of Design (Visual Communication). He is a skilled, multidisciplinary designer with a passion for branding, layout design and innovative digital solutions. He relishes collaborating with clients to develop creative solutions to challenges both large and small. Jake’s infectious optimism and can-do attitude are hallmarks of his approach to design in all its forms. Email jake@leadinghand.com.au

Jasmine
Jasmine

Jasmine Huang

Designer

A graduate of Design Centre Enmore, Jasmine’s skills cover all areas of graphic design, however her passion lies in developing vibrant illustrations and breathing life into them through animation. Email jasmine@leadinghand.com.au

Chloe
Chloe

Chloe Dreis

Designer

Chloe is a graduate of Design Centre Enmore with a wide range of graphic design skills. She’s passionate about experimenting with bold typography and colour and uses this to bring together standout designs. Email chloe@leadinghand.com.au

Cate Lane
Cate Lane

Cate Lane

Copywriter

Cate Lane has a passion for words. A successful freelance writer who brings 20 plus years of experience in advertising to Leading Hand, Cate has worked on local and global brands for ad agencies both large and boutique. Cate writes for every kind of medium: digital, social, print, TV, radio, DM, POS and retail; plus, press releases, magazine articles and branding documents. View LinkedIn Profile or cate@leadinghand.com.au

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