CHOIR Logo
Visual Identity
CLIENT
Clinical Hub for Interventional Research (CHOIR)
CHALLENGE
To design an approachable and professional visual identity for the Clinical Hub for Interventional Research (CHOIR).
SOLUTION
CHOIR, held within the John Curtin School of Medical Research at the Australian National University, focuses on the development of new treatments and therapies for cancers related to infection and immune deficiency.
Our harmonious and contemporary solution symbolises a combination of the various cohorts, groups and partnerships involved, the spectrum of research projects, clinical trials and new treatments and the pathways of different people weaving in and out of the clinical hub.
The soft and geometric sans-serif typeface adds an approachable, friendly and optimistic air to the logo.