Riverside 30th Anniversary Design

CLIENT
Riverside Theatres Parramatta

CHALLENGE
As part of our design of the Riverside Theatres Parramatta 2018 Season Brochure, the Riverside team requested the inclusion of a distinctive visual identity to celebrate the Riverside 30^th anniversary.

SOLUTION
Taking inspiration from the traditional 30^th anniversary gift of a pearl we developed a creative solution that has been applied to print materials, event collateral and online channels.

The 30^th anniversary branding needed to be distinctive, compatible with the core branding of Riverside, versatile, celebratory and able to convey a considerable amount of information.

We devised a circular pearl-like device to accommodate all of the mandatory information while also delivering an efficient and powerful branded message – Entertaining Parramatta for 30 years.

The pearl iconography continued into the design of the 2018 Season Brochure. This lux, square formatted 88pp brochure was printed with a spot UV gloss on a pearl-coloured cover with circular pull outs for each show.

For the full suite of materials, we also designed badges for Riverside’s “30 Club”, a media wall, animations and a set of smaller-scale versions of the 30^th anniversary badge for inclusion on advertising, flyers, brochures and digital assets.