Sydney Writers’ Festival 2019

CLIENT
Sydney Writers’ Festival

CHALLENGE
We were thrilled yet again to design all the branded Sydney Writers’ Festival environmental signage, advertisements and marketing materials to help promote this highly successful literary event. In a very practical sense our designs help people discover what the Sydney Writers’ Festival has to offer – and this year, Lie to Me, had plenty to offer across a number of festival locations around Sydney.

SOLUTION
In our fifth year working with the festival Leading Hand once again designed the Festival Program distributed via The Sydney Morning Herald and over several hundred different environmental signage, wayfinding and branded pieces, including a suite of print and digital advertising.

In particular we designed branded signage for all the festival precincts, newspaper print ads, Avant Cards, outdoor advertising, menus, event invites and more.

Working with a great team at the Festival we crafted and designed the full suite of assets to tight deadlines and exacting specifications.