Sydney Writers’ Festival 2022

CLIENT
Sydney Writers’ Festival

CHALLENGE
2022 marked the eighth year Leading Hand has been asked by Sydney Writer’s Festival to design it’s collateral from the full program in the Sydney Morning Herald to the multitude of digital and print assets required to promote, inform, direct and brand Australia’s most beloved celebration of literature, stories and ideas.

SOLUTION
This year’s theme was Change My Mind. Another timely and relevant topic due to the timing of the Festival weekend coinciding with the Federal Election.

The graphic, Op Art-inspired key art was in stark black and white and provided a clean, neutral platform for the many pieces of artwork required for such a large and venue-based event. The results were effective, simple but striking designs that carried the message of the Festival through whilst delivering the necessary information on each piece.