TRAX

CLIENT
Kirby Institute

CHALLENGE
The Kirby Institute has developed a new study to track our communitie’s responses to the monkeypox (MPX) outbreak. The study is named Trax and Leading Hand were invited to establish the campaign creative.

SOLUTION
The brief called for a bold, recognisable identity that welcomes participation and engagement and communicates a sense of progress and solution. As part of our process, we developed three initial concepts, each with their own unique curated colour palettes and distinctive styles.

The final logo employs a colourful and welcoming aesthetic and uses a strong typeface, coupled with a vibrant gradient positioned on the left-hand side of the X. This combination of elements conveys a sense of forward momentum and pitches the study’s proactive stance on the monkeypox (MPX) outbreak.

Along with the logo, we also developed a bespoke website for the study, which is the first port of call for any active participants. With that in mind, the website was created with ease of use as the key factor in the UX design. Opting to use the white space as a tool by housing all pages in a simple and interactive navigation menu, allowing the content on each respective page to be the main focal point.